I conducted five user interviews. I figured it can’t be too hard designing a menu preview app, especially since most people look at them all the time. But my interviewees taught me a little bit about what works best for them as well as confirming some of the assumptions I’d made.
How the app is organized was the biggest concern ranging across all interviews, but some also had allergies and kids that are picky eaters. Some wanted family style meal options, but everyone wanted to know the price up front.
I also completed a competitive audit to make sure the product was something people could and would want to use.
If you like what you see and want to work together, get in touch!
katieshultz.com@gmail.com